{"id":195,"date":"2021-05-08T12:16:33","date_gmt":"2021-05-08T15:16:33","guid":{"rendered":"https:\/\/ace.brandgym.com.br\/?page_id=195"},"modified":"2021-05-24T11:14:55","modified_gmt":"2021-05-24T14:14:55","slug":"elementor-195","status":"publish","type":"page","link":"https:\/\/ace.brandgym.com.br\/index.php\/elementor-195\/","title":{"rendered":"Territ\u00f3rio Visual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"195\" class=\"elementor elementor-195\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-412e63e8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"412e63e8\" data-element_type=\"section\" id=\"menu\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-542e2806\" data-id=\"542e2806\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5bb6e4 elementor-widget elementor-widget-image\" data-id=\"5e5bb6e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ace.brandgym.com.br\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/acecortex.svg\" title=\"acecortex\" alt=\"acecortex\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e849e8d\" data-id=\"e849e8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b4922 elementor-nav-menu__align-right elementor-nav-menu--indicator-classic elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"54b4922\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav role=\"navigation\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade\"><ul id=\"menu-1-54b4922\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i class=\"eicon-menu-bar\" aria-hidden=\"true\"><\/i>\n\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" role=\"navigation\" aria-hidden=\"true\"><ul id=\"menu-2-54b4922\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-230\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/estrategia\/\" class=\"elementor-item\">Estrat\u00e9gia<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-231\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/posicionamento\/\" class=\"elementor-item\">Posicionamento<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-232\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/territorio-verbal\/\" class=\"elementor-item\">Territ\u00f3rio Verbal<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-233\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/elementor-195\/\" class=\"elementor-item\">Territ\u00f3rio Visual<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-234\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/logos\/\" class=\"elementor-item\">Logo<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-235\"><a href=\"https:\/\/ace.brandgym.com.br\/index.php\/exemplos\/\" class=\"elementor-item\">Exemplos<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ba0fc5 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"48ba0fc5\" data-element_type=\"section\" id=\"top\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c40b473\" data-id=\"6c40b473\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9acde8 elementor-widget elementor-widget-heading\" data-id=\"4f9acde8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territ\u00f3rio Visual<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a33aa7 elementor-widget elementor-widget-image\" data-id=\"22a33aa7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/yellow.svg\" title=\"yellow\" alt=\"yellow\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19865b elementor-widget elementor-widget-text-editor\" data-id=\"e19865b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Aqui, reunimos os elementos para a constru\u00e7\u00e3o da identidade visual da Ace Cortex.\u0003Essa parte do nosso guia vai orientar principalmente designers e pessoas da comunica\u00e7\u00e3o na hora de criar materiais e pe\u00e7as com desdobramentos visuais da nossa marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42902dc3\" data-id=\"42902dc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b3fcf42 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4b3fcf42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21057248\" data-id=\"21057248\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9972e13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9972e13\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18868ca3 elementor-nav-menu__align-justify elementor-nav-menu--dropdown-none elementor-nav-menu--indicator-classic elementor-widget elementor-widget-nav-menu\" data-id=\"18868ca3\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav role=\"navigation\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade\"><ul id=\"menu-1-18868ca3\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-392\"><a href=\"#tipografia\" class=\"elementor-item elementor-item-anchor\">Tipografia<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-393\"><a href=\"#paleta\" class=\"elementor-item elementor-item-anchor\">Paleta Crom\u00e1tica<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-394\"><a href=\"#elementos\" class=\"elementor-item elementor-item-anchor\">Elementos Gr\u00e1ficos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-395\"><a href=\"#fotos\" class=\"elementor-item elementor-item-anchor\">Estilo Fotogr\u00e1fico<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-396\"><a href=\"#icones\" class=\"elementor-item elementor-item-anchor\">\u00cdcones e Styleguide<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i class=\"eicon-menu-bar\" aria-hidden=\"true\"><\/i>\n\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" role=\"navigation\" aria-hidden=\"true\"><ul id=\"menu-2-18868ca3\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-392\"><a href=\"#tipografia\" class=\"elementor-item elementor-item-anchor\">Tipografia<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-393\"><a href=\"#paleta\" class=\"elementor-item elementor-item-anchor\">Paleta Crom\u00e1tica<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-394\"><a href=\"#elementos\" class=\"elementor-item elementor-item-anchor\">Elementos Gr\u00e1ficos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-395\"><a href=\"#fotos\" class=\"elementor-item elementor-item-anchor\">Estilo Fotogr\u00e1fico<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-396\"><a href=\"#icones\" class=\"elementor-item elementor-item-anchor\">\u00cdcones e Styleguide<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4612765 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4612765\" data-element_type=\"section\" id=\"tipografia\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b2e45ea\" data-id=\"b2e45ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99e0b4d elementor-widget elementor-widget-heading\" data-id=\"99e0b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipografia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd75ca elementor-widget elementor-widget-text-editor\" data-id=\"7cd75ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div>A tipografia \u00e9 um dos nossos principais elementos visuais. Com um uso consistente, ela traz reconhecimento e mais personalidade para nossa marca.<\/div><p>\u0003\u0003<\/p><p>Veja abaixo algumas dicas de uso:\u0003\u0003<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>Utilize a Cormorant Garamont apenas para t\u00edtulos e textos com destaque e <strong>sempre em it\u00e1lico.<\/strong>\u0003J\u00e1 a Montserrat deve ser usada em textos mais longos e legendas. Caso haja alguma restri\u00e7\u00e3o de uso da Montserrat e seja necess\u00e1rio usar uma fonte de sistema, opte pela Verdana. Considere isso uma excess\u00e3o \u00e0 regra.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9f4083\" data-id=\"f9f4083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff3f28f elementor-widget elementor-widget-image\" data-id=\"ff3f28f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TKa5_VTt6m3gHEHWcY6GmR8ldt9h0SNV?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/downloadbt-1.svg\" title=\"downloadbt\" alt=\"downloadbt\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ec05ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19ec05ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28d2a6ed\" data-id=\"28d2a6ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423d45c3 elementor-widget elementor-widget-image\" data-id=\"423d45c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/typo.svg\" title=\"typo\" alt=\"typo\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-035791b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"035791b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31fdad4\" data-id=\"31fdad4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7449908 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7449908\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b61dcd1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b61dcd1\" data-element_type=\"section\" id=\"paleta\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-268c068\" data-id=\"268c068\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad900d elementor-widget elementor-widget-heading\" data-id=\"fad900d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paleta Crom\u00e1tica<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e4f11 elementor-widget elementor-widget-text-editor\" data-id=\"54e4f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>As cores s\u00e3o um elemento de identifica\u00e7\u00e3o t\u00e3o importante quanto o logo, portanto, devem ser utilizadas respeitando o padr\u00e3o aqui estabelecido. Dividimos as cores da Ace entre Institucionais e Secund\u00e1rias.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>Cores Institucionais<\/strong><\/p><p>Elas representam 99% das comunica\u00e7\u00f5es da Ace. Assim como a tipografia, as cores s\u00e3o elementos de reconhecimento direto da nossa marca, ent\u00e3o, utilize-as com consist\u00eancia. N\u00e3o altere as cores, \u0003n\u00e3o invente um novo tom, degrad\u00eas e, em comunica\u00e7\u00f5es institucionais, n\u00e3o utilize as cores secund\u00e1rias.<\/p><p>\u0003<br \/><strong>Dicas<\/strong><\/p><p>(i) Quando for criar uma comunica\u00e7\u00e3o, privilegie um bom contraste com a tipograf ia, garantindo que a legibilidade n\u00e3o seja comprometida. (ii) Use mais as cores Purple Ace, Space Dark e Off White Tech. Elas s\u00e3o a alma da Ace Cortex. (iii) Use o Tasty Yellow em propor\u00e7\u00f5es menores, em destaques, grifados ou quando precisar dar aten\u00e7\u00e3o para alguma mensagem ou palavra. (iv) Busque layouts limpos, arejados, com bastante leveza. Isso n\u00e3o quer dizer que n\u00e3o possam ser escuros ou predominantemente roxos, mas tenha em mente o conceito de \u201cmenos \u00e9 mais\u201d. (v) N\u00e3o crie degrad\u00eas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36a6d13\" data-id=\"36a6d13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28d8278 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28d8278\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbd1deb\" data-id=\"cbd1deb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79e4d93 elementor-widget elementor-widget-image\" data-id=\"79e4d93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/colours-1.png\" title=\"colours\" alt=\"colours\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0a2b3c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c0a2b3c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e26762f\" data-id=\"e26762f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5cb71 elementor-widget elementor-widget-text-editor\" data-id=\"ef5cb71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Cores Secund\u00e1rias<\/strong><\/p><p>\u00a0<\/p><p>As cores secund\u00e1rias t\u00eam um uso restrito a gr\u00e1ficos, planilhas e outras comunica\u00e7\u00f5es que exijam mais varia\u00e7\u00f5es de tons do que apenas as cinco cores institucionais. N\u00e3o use essas cores em comunica\u00e7\u00f5es da marca, como no Instagram, em sites ou em apresenta\u00e7\u00f5es institucionais \u2013 somente se houver necessidade de gr\u00e1ficos complexos, com v\u00e1rios t\u00f3picos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-513c8e7\" data-id=\"513c8e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a886a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8a886a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01f832d\" data-id=\"01f832d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e109e2 elementor-widget elementor-widget-image\" data-id=\"9e109e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/colours2.svg\" title=\"colours2\" alt=\"colours2\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ea477 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d2ea477\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3204aec\" data-id=\"3204aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acfc569 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"acfc569\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eec0468 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"eec0468\" data-element_type=\"section\" id=\"elementos\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68949e7\" data-id=\"68949e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0134ce elementor-widget elementor-widget-heading\" data-id=\"f0134ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elementos Gr\u00e1ficos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d661cb6 elementor-widget elementor-widget-text-editor\" data-id=\"d661cb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Na imagem abaixo, resumimos todos os estilos e formas dos nossos elementos gr\u00e1ficos. O exerc\u00edcio de \u201cmenos \u00e9 mais\u201d tamb\u00e9m se aplica para eles \u2013 esse conjunto abaixo \u00e9 apenas a jun\u00e7\u00e3o de todos eles para facilitar a apresenta\u00e7\u00e3o. Podemos utilizar esses elementos para compor nossas comunica\u00e7\u00f5es, preencher alguns espa\u00e7os \u201cvazios\u201d e organizar algumas informa\u00e7\u00f5es. Veja, se inspire e repita alguns usos j\u00e1 previtos no menu \u201cExemplos\u201d.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>Dicas<\/strong><\/p><p>(i) Evite usar muitos elementos em uma mesma comunica\u00e7\u00e3o. (ii) Os elementos em outline devem ser bem finos, minimalistas e sofisticados. Busque um stroke por volta de 1pt e evite linhas grossas e brutas. (iii) Evite criar novas formas. Temos um repert\u00f3rio vasto exatamente para n\u00e3o criarmos novos experimentos. (iv) Podemos mesclar cores e fotografias com as formas gr\u00e1ficas, utilizando-as como \u201cm\u00e1scaras\u201d. (v) Nem enormes, nem m\u00ednimos. Quando utilizar os elementos, busque sempre um equ\u00edlibrio visual e um contexto de harmonia e leveza. (vi) As interce\u00e7\u00f5es entre eles s\u00e3o bem-vindas quando feitas de forma leve. Elas representam conceitualmente o ponto de contato e transforma\u00e7\u00e3o entre a Ace Cortex e as empresas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c698450\" data-id=\"c698450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e9a22 elementor-widget elementor-widget-image\" data-id=\"53e9a22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TKa5_VTt6m3gHEHWcY6GmR8ldt9h0SNV?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/downloadbt-1.svg\" title=\"downloadbt\" alt=\"downloadbt\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dde2f86 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dde2f86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f090d4c\" data-id=\"f090d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a31cf elementor-widget elementor-widget-image\" data-id=\"54a31cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-08-at-13.06.16-1.jpg\" title=\"Screen-Shot-2021-05-08-at-13.06.16\" alt=\"Screen-Shot-2021-05-08-at-13.06.16\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae6e105 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae6e105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e3ced\" data-id=\"73e3ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5aa9a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d5aa9a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8999a62 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"8999a62\" data-element_type=\"section\" id=\"fotos\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae534f9\" data-id=\"ae534f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98e231 elementor-widget elementor-widget-heading\" data-id=\"a98e231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elementos Fotogr\u00e1ficos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e669 elementor-widget elementor-widget-text-editor\" data-id=\"498e669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>As imagens s\u00e3o assets visuais imensamente importantes na comunica\u00e7\u00e3o da Ace Cortex. \u00c0s vezes, elas definem o nicho de mercado, os diferentes setores da ind\u00fastria ou empresas que fazem parte da nossa assessoria. Em outros momentos, \u00e9 aspiracional e abstrata, refletindo um senso de arte, de sofistica\u00e7\u00e3o, de tecnologia, de imagina\u00e7\u00e3o e de cria\u00e7\u00e3o de futuro. E, claro, falamos sobre pessoas tamb\u00e9m. Afinal, \u00e9 tudo sobre pessoas que mudam o mundo de hoje e constroem novas vis\u00f5es e metodologias e inovam em diversos contextos.<\/p><p>\u0003\u0003<\/p><p>Organizamos alguns exemplos meramente ilustrativos abaixo. Quando buscar novas imagens, esteja atento(a) \u00e0s nossas dicas e <strong>busque sempre conhecer as permiss\u00f5es de uso dessas imagens antes de qualquer aplica\u00e7\u00e3o<\/strong><strong>\u00a0indevida.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>\u00a0<\/p><p><strong>Dicas:<\/strong><\/p><p>(i) Ao buscar novas imagens, tenha sempre o olhar cr\u00edtico e art\u00edstico. (ii) Mire em sofistica\u00e7\u00e3o, boas composi\u00e7\u00f5es e ilumina\u00e7\u00f5es. (iii) No caso das imagens \u201cabstratas\u201d, busque ficar dentro da nossa paleta institucional. Privilegie os tons de roxos e cinzas, dos mais claros aos mais escuros. Imagens no tom do nosso Tasty Yellow tamb\u00e9m s\u00e3o bem-vindas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54744d6\" data-id=\"54744d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58cb1a8 elementor-widget elementor-widget-image\" data-id=\"58cb1a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TKa5_VTt6m3gHEHWcY6GmR8ldt9h0SNV?usp=sharing\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/downloadbt-1.svg\" title=\"downloadbt\" alt=\"downloadbt\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb4b85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"adb4b85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56a3f86\" data-id=\"56a3f86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb36835 elementor-widget elementor-widget-text-editor\" data-id=\"fb36835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Abstratas<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76ed65 elementor-widget elementor-widget-image\" data-id=\"d76ed65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-08-at-13.12.39-1.jpg\" title=\"Screen-Shot-2021-05-08-at-13.12.39\" alt=\"Screen-Shot-2021-05-08-at-13.12.39\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b1ff95 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4b1ff95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ad3412\" data-id=\"4ad3412\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f2f4e elementor-widget elementor-widget-text-editor\" data-id=\"75f2f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Ind\u00fastria<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68eb18a elementor-widget elementor-widget-image\" data-id=\"68eb18a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-08-at-13.12.48-1.jpg\" title=\"Screen-Shot-2021-05-08-at-13.12.48\" alt=\"Screen-Shot-2021-05-08-at-13.12.48\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc0c06f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bc0c06f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20797cc\" data-id=\"20797cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f3a33c elementor-widget elementor-widget-text-editor\" data-id=\"7f3a33c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Pessoas<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9b9de elementor-widget elementor-widget-image\" data-id=\"aa9b9de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-08-at-13.12.59-1.jpg\" title=\"Screen-Shot-2021-05-08-at-13.12.59\" alt=\"Screen-Shot-2021-05-08-at-13.12.59\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b2afca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b2afca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75673fd\" data-id=\"75673fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2db379 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2db379\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083471b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"083471b\" data-element_type=\"section\" id=\"icones\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55bdd43\" data-id=\"55bdd43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c95768 elementor-widget elementor-widget-heading\" data-id=\"1c95768\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00cdcones &amp; Styleguide<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8702339 elementor-widget elementor-widget-text-editor\" data-id=\"8702339\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Esses elementos completam os nossos \u201cingredientes\u201d na hora de montar uma composi\u00e7\u00e3o. No caso dos \u00edcones, opte sempre por estilos em outlines finos, com a mesma espessura e acabamentos, sempre com o direcionamento de leveza e minimalismo. Fuja dos estilos brutos, pesados, excessivamente detalhados ou de baixa compreens\u00e3o. A comunica\u00e7\u00e3o deve ser direta, organizada e objetiva. Siga os exemplos abaixo como refer\u00eancia.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6acabbe\" data-id=\"6acabbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-450acf5 elementor-widget elementor-widget-image\" data-id=\"450acf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TKa5_VTt6m3gHEHWcY6GmR8ldt9h0SNV?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/downloadbt-1.svg\" title=\"downloadbt\" alt=\"downloadbt\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cabb72 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5cabb72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-273bca1\" data-id=\"273bca1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc99316 elementor-widget elementor-widget-image\" data-id=\"cc99316\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-08-at-13.15.52.png\" title=\"Screen Shot 2021-05-08 at 13.15.52\" alt=\"Screen Shot 2021-05-08 at 13.15.52\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69e4e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69e4e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d752dbb\" data-id=\"d752dbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede29d8 elementor-fixed elementor-view-default elementor-widget elementor-widget-global elementor-global-276 elementor-widget-icon\" data-id=\"ede29d8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#menu\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b506ec2 elementor-widget elementor-widget-text-editor\" data-id=\"5b506ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Todas as fotografias s\u00e3o meramente ilustrativas e n\u00e3o podem ser reproduzidas sem a devida autoriza\u00e7\u00e3o.<\/p><p>\u00a0<\/p><p>Brandbook desenvolvido pela Brand Gym.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ad1c79e\" data-id=\"4ad1c79e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-431a7e46 elementor-widget elementor-widget-image\" data-id=\"431a7e46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ace.brandgym.com.br\/wp-content\/uploads\/2021\/05\/bgym.png\" title=\"bgym\" alt=\"bgym\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territ\u00f3rio Visual Aqui, reunimos os elementos para a constru\u00e7\u00e3o da identidade visual da Ace Cortex.\u0003Essa parte do nosso guia vai orientar principalmente designers e pessoas da comunica\u00e7\u00e3o na hora de criar materiais e pe\u00e7as com desdobramentos visuais da nossa marca. Tipografia A tipografia \u00e9 um dos nossos principais elementos visuais. Com um uso consistente, ela&hellip; <a class=\"more-link\" href=\"https:\/\/ace.brandgym.com.br\/index.php\/elementor-195\/\">Continue reading <span class=\"screen-reader-text\">Territ\u00f3rio Visual<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195"}],"collection":[{"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":55,"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/pages\/195\/revisions\/419"}],"wp:attachment":[{"href":"https:\/\/ace.brandgym.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}